Safe, dependable and friendly service is the cornerstone of the BBT’s vision for a student-centred transportation system. Our reputation is built on a unique brand of service, one which distinguishes us in the market. This brand of service is student-centred, dependable, friendly and safe. We are committed to customer service through the development of positive, caring and supportive relationships.

Our complete service assistance illustrates our total approach to managing the complexities of student transportation.

Many years of experience in upfront market coupled with the operational experience of students transport services have allowed BBT Management to address school transportation challenges and opportunities with creativity and success.


The BBT intends to maintain its industry leadership role by applying focused and individual customer solutions.

Goals

• To create an environment in and around the school bus that makes the journey to and from school an integral part of a pupil's learning experience
• To develop a highly safe and professional team of drivers, acting as representatives of Bright Bus Transport, and equipped with the tools and training necessary to deliver that experience
• To generate a "paradigm shift" in the community, changing the image of the "bus driver" to that of a "customer service school bus driver" (in essence, a "trip manager")
• To understand the motivations and expectations of our service base, the drivers; to improve driver retention; and to provide short-term employees with an invaluable career stop
• To instill in our staff and drivers an understanding of the Bright Bus Transport brand of service and provide an experience of being a part of Bright Bus Transport

Drivers’ Training

Our drivers rank among the best-trained commercial vehicle drivers on the road in the U.A.E. They undergo an initial pre-service comprehensive training program. In the first year of employment, our drivers will have at least 80 hours of training in technical skills, bus environment management, student discipline and customer service. Drivers are exposed to real-life driving situations and will participate in classroom, practical and homework sessions. Trainer evaluation and a final road and written test determine a driver's qualification.

BBT drivers participate in ongoing training and continuous improvement above and beyond the basic requirements.

Our ongoing training programs include:

• School Bus Driver Improvement Course
• Defensive Driving Refresher Course
• Student Behaviour Management
• Emergency Evacuation
• Pre-Trip Inspections
• Mirror Visibility Checks

All drivers are reviewed annually in our Driver Review and Assistance Program (DRAP). The driver or monitor is accompanied on a run by the DRAP reviewer who checks for proper driving and habit, student management habits and ensures that risk areas are identified before safety is compromised.

Drivers who have had a collision deemed to be preventable are required to undergo refresher training and a driving review. This ensures that poor driving habits can be identified and corrected before another accident occurs.